The AdventureSmart program is a nation-wide federally funded
awareness program aimed at reducing search and rescue incidents
Canada. It is administered by the Search and Rescue Volunteer
Association of Canada, a coalition of 9,000 volunteers across 13
provinces and territories under the administration of the
Search and Rescue Secretariat and within the Department of
Safety, Government of Canada.
We’ve worked with SARVAC for a number of years, however our work on AdventureSmart specifically began a year ago initially to help design a Trip Planning app. Because of the overwhelming success, we’re now rolling out new branding and creative for the program across Canada.
We created a full suite of custom illustrations to carry through the app itself as well as the launch campaign. In addition, we created an animated launch video to introduce the country to this app and its life-saving features.
We also worked extensively with the SARVAC team to ensure the Trip Plan app conformed to Canadian accessibility guidelines and provided an improved, intuitive user interface and user experience.
The client was thrilled with our work on the Trip Plan app, as well as the National launch campaign. The app was announced a media event in Ottawa on February 8th, 2019. Since its launch the app has enjoyed a 5 star rating in both the Apple App Store and Google Play Store and has received national recognition. More importantly; to date there have been numerous cases of lost Canadians who have been recovered as a direct result of the information used by the app. It works, and it has saved lives. We are now working through a full brand development project, along with an ambitious E-Learning program – and the team at SARVAC (and the Dept. pf Public Safety) could not be happier.
The AdventureSmart app saved a life in Western Canada when a hiker broke her leg and rescue personnel were able to locate her using the trip plan produced through the app. The app works, and it saves lives!
– Paul French, National Prevention Coordinator